Business Plan and Analysis for Social Work Company

Business Plan and Analysis for Social Work Company Table of Contents (Jump to) Executive Summary Objectives Mission Statement Key Performance Indicators Company’s Ownership Director’s Role Company’s Services Key Competitors SWOT analysis Strengths Weaknesses Opportunities Threats Market Research Target Market Marketing Plan Professional Referral Marketing Internet Marketing Branding Internal Marketing External Marketing Public Relations Contingency Plan Executive Summary United Kingdom is considered as an individualism culture in which individuals are expected to take care of only themselves and their immediate families as concluded by Greek Hofstede after his study on multi-cultural dimensions. Similarly, great number of population living longer in the western countries in particular in the United Kingdom which have presented a challenge of looking after the elderly people in the society. The concept of health and social care came into existence at the time of First World War when individuals nursed the wounded soldiers. Similarly, in the mid 1990’s, the U.K, government started realising that the there has to be an organised system to look after the elderly people and people with difficulties, this is when National Health System was introduced. Now a days, Health and Social Care companies work along with the NHS to provide help and support to elderly people, and individuals with learning difficulties and disabilities. Pulse Care Limited is a health and a social care company who intent to provide support and help to the NHS and to the community. We aim to target the vulnerable groups i.e. the elderly, young people and children suffering through disabilities and learning difficulties. The company also offer help and support to families by providing a day care centre facility where the clients can be looked after in a more personalised manner. At Pulse Care Limited, we offer a unique combination of premier home health care and community-based day centre services. In today’s competitive market for the health and care sector, there have been a number of reports regarding the inadequate and unprofessional approach used by various organisations to treat elderly and people with disabilities. In a recent report by the Local Government Association for Community Wellbeing, its chairman David Rogers, is quoted as saying, â€Å"There needs to be urgent action to ensure the way we offer support to older people is fairer, simpler and fit for purpose in order to truly meet the needs of the most vulnerable members of our society. Pulse Care Limited aims to provide user-centred approach to highlight and innovative solutions to the problem mentioned above which would also give the company a competitive edge in the market. Pulse Care Limited endeavours to provide the best quality care to its clients based on respect and dignity for the individual with a tailor- made support based on their individual needs. We will certainly ensure that the highest industry standards are continued and staff would be in a continued programme of improvement to be able to deliver the best client experience which includes their family and friends. Our business philosophy is incorporated by the fact that, a happy work force that treasures what it does, delivers the best possible quality service, and that both management and clients will find benefit in working and being together. Our competitive pricing and fees structure puts the clients at the heart of designing their desired level of care while ensuring high quality standards. Objectives Pulse Care Limited’s overall objective is position its self as a trustworthy and caring brand which would give a cutting edge to the company in the industry. Following are the key objectives of the company for the first year of operations. To ensure that clients and stakeholders are treated with dignity and respect. To design effective brand management strategies which would help the business to position it’s self as a trustworthy, honest and caring brand. To ensure client satisfaction always remain centred to the business. To target 25% of the local clients in the first year of operation. Mission Statement â€Å"We aim to provide help and support to our clients and to the community by treating them with dignity and respect† Key Performance Indicators Put the patient first Value for money services Access to more option for the patience/clients Work openly and in partnership with other NHS organisations Use clinical leadership to develop and manage services Company’s Ownership Pulse Care Limited is a registered at the companies house U.K with the registration number 09027014. Mr. Wajeed Ali Khan Mohammad is the sole director of the company and possess 100% share in the company. He has successfully accomplished his Masters of Science in Health and Social Care Management from the University of Bradford. Director’s Role The character of the director/owner of any business is very decisive. Mr. Muhammad has the experience and education in the field of Health and Social Care which would support the business to attain and maintain customers. Similarly, the character of the director impacts on the day to day operations of any SME’s. Therefore, Mr. Muhammad does realise the importance to have positive personality traits i.e. trustworthiness, honesty, knowledge, reliable and innovative. In Contrast to SME’s in large organisations, celebrities are commonly used for brand promotion purposes. Mr. Muhammad, understands the important of his commitments and personality as this would support and help the business to establish relationship with clients and stakeholders. Company’s Services Pulse Care Limited is a health and social care services company. The company endeavours to provide support and care to the clients and to the community. The definitive goal of the company is assist its clients to live a pleasing and independent life. Following are the key services provided by the company. Care and Support for elder people. Specialist care and Support Personal Care services Consultation Child Family Care Adult care wellbeing Learning disabilities Mental health problems Key Competitors Pulse Care Limited will continuously monitor its competitors. The company will always keep an eye on the competitor’s strategies and the service level. Following are key competitors of the company. Heritage Care Ltd Health Authorities Primary Care Trusts Tel:020 8519 2731 DASL Addiction Rehabilitation Tel:020 8257 3068 Lifecare Institute Training Services Tel:020 8221 4160 Pohwer Charitable Voluntary Organisations Tel:020 8221 2260 4social Work Recruitment Consultants Tel:0845 6044445 Translating Interpreting Service Translators Interpreters Tel:020 8591 0050 Medi Prospects Training Services Tel:020 8472 6060 Marieco Care Ltd Home Care Services Tel:03302 231786 Quest Training Services Tel:020 8911 0760 SWOT analysis We are currently in an extremely productive market in a swiftly emergent economy. Pulse Care Limited forecasts its strengths as the ability to respond keenly to the market dictates and to provide customised market research services to our clients. In addition through aggressive marketing and quality management we intend to become a well-respected leader in health and social care industry. Below are the summarized strengths, weaknesses, opportunities, and threats. (S)trengths Strategic market segmentation and implementation strategies. Personalised health care service provided by the company. Diversified market segments. Ensures the lack of dependency on one particular market. Government’s friendly policies and consistent support to Health and Social Care Enterprises. An aggressive and focused marketing campaign. A marketing plan with clear goals and strategies. Directors experience and education in the field of Health Social Care Management. (W)eaknesses Lack of a solid well-established network in the market research arena. The introduction of new organizational practices could presents a challenge to the organization. (O)pportunities Lack of care and respect shown by health and care organisation would help the company to build its reputation in the market as the company’s main mission is to deliver high standards of care to its clients. Friendly government’s policy for health and social care department. (T)hreats Competitive market in the Health social care industry Owner’s lack of experience in running his own organisation. Market Research The number of people living over 65 in the United Kingdom has increased by 25% since 1986 and people living over 85 has since doubled. United Kingdom has been experiencing demographic issues like many other western countries which has brought the need of health and social care for this population. . The concept of health and social care came into existence at the time of First World War when individuals nursed the wounded soldiers. Similarly, in the mid 1990’s, the U.K, government started realising that the there has to be an organised system to look after the elderly people and people with difficulties, this is when National Health System was introduced. Now a days, Health and Social Care companies work along with the NHS to provide help and support to elderly people, and individuals with learning difficulties and disabilities. Pulse Care Limited, endeavours to provide services to its clients with respect and dignity. Unlike, many other health and social care organisations wh ere clients are not even treated with respect and dignity. Pulse Care Limited, not only target the elder people but also people with disabilities and learning difficulties. The health and social care industry is quite competitive however, there is still a need for a health and social care company who can genuinely offer the care to the clients with admiration and pride and we aim to fill this gap. Our business philosophy is incorporated by the fact that, a happy work force that treasures what it does, delivers the best possible quality service, and that both management and clients will find benefit in working and being together. Our competitive pricing and fees structure puts the clients at the heart of designing their desired level of care while ensuring high quality standards. Target Market H Care Limited has divided its target audience into two categories i.e. Primary group and Secondary Group. The primary group of clients are the patients referred by health care facilities, physicians and other health care professionals. The secondary group of clients for the company are individuals who are suffering through personal injuries and require case management services to assist them in addressing medical, financial and employment issues. Marketing Plan Pulse Care Limited will use the following elements for the purpose of marketing. Professional Referral Marketing Professional referral Marketing is one of the consistent and enduring strategy which would help and support the business to obtain referrals from other medical professionals. Mr. Muhammad’s education and experience in the area of health and social care will support the company to obtain the confidence of the medical professionals. Similarly, the company would regularly make communications with these professionals in order to implement this strategy. Internet Marketing Internet marketing would be used to capture the clients and professional directly and also for the purpose of brand awareness The company’s website has already been created i.e. the website encompasses all the relevant information about the company i.e. logo, companys full name, contact details ,corporate address and the services offered by the company. Companys official Facebook and twitter accounts along with the director Linked In profile links are visible on the website which would allow the visitors to join the official social media pages. More than 80% of the U.K population can targeted through social media. Pulse Care Limited has already created its Face book, Twitter page which would allow the company to communicate with the target audience. All these medium would allow the company to build brand awareness and establish the trust relationship with the target audience. Branding The faith of people have been lost in health and social care organisation because all the inadequate and unprofessional approaches practiced by many health and social care organisation. Hence , it is very significant to build a brand in which the clients can trust and this would be achieve via making relationship with clients and professionals. Pulse Care Limited will provide its clients with a platform on social media and on the company’s website to share their personalised experiences and best practices. This would allow the company to build its brand awareness. Moreover, the company seeks to get the affiliation from Care Quality Commission England, which would also help the company to gain the trust of its target audience. Moreover, regular communications will shared for brand awareness purposes which would emphasise the high standard of quality services provided by the company. Internal Marketing Pulse Care Limited will capture its existing customers to generate more business and also to get referrals from them. The company has already created a manual spreadsheet data base where all the details about new and existing clients are been saved. Company will use series of marketing communications tools to target the audience. External Marketing Our external marketing strategy will be based mainly on informing the target audience about our existence and making the right information available .Therefore, we will be targeting different segments with our promotional tools and the messages may slightly vary to match the intended audience. However, in all cases the marketing will convey the sense of quality and professionalism, in all the promotion and publication. In such a market we cannot afford to appear in or produce second-rate material with poor labels that make our services look less. Hence we endeavour to influence our presence using quality brochures and other sales literature, including promotional material such as pens, complimentary slips and stickers. The company has already designed its flyers and these are already distributing in the local area. In future the company will avail the service of a third party company to distribute the flyers. Public Relations One of the most effective way of incorporating a brand/ company image in the mind of its clients in through public relations activities. Pulse care limited will engage itself in various public relationship activities. Mr. Muhammad will share his experience and highlight the key trends and exceptions in Health and Social care Management via press releases and through online marketing. This would help the company to build its reputation and awareness in the mind of its target audience. Contingency Plan We aim to concentrate on the results collated through our current marketing campaign. If we anticipate that the marketing strategy has failed to provide the desired results, we will evaluate all our marketing and communications strategies and will give emphasis to understand the clients and stakeholders psyche and will continuously monitor the competitor’s behaviour pattern. We will than implement a new marketing strategy as per the result evaluated from the marketing campaign.

Much Ado About Nothing Essay -- essays research papers

	Much Ado About Nothing is a play that centers around the question and battle between deception and reality. One first notices of the image of deception as we witness the masking and unmasking at the masquerade. In the play, most overhear discussions are deceptions. It is through eavesdropping that we see the true battle between deception and reality as we look at the subplots of Benedick and Beatrice, Hero and Claudio, as well as the comedy of Dogberry and his crew. 	 The relationship between Benedick and Beatrice is one manufactured completely through deception on the behalf of their friends. Though the plot to unite them was planned, many of the problems that arose were because of things that were overheard accidentally or on purpose. In Act II, Scene 3 Benedick is deceived into thinking that Beatrice loves him because of the speech in the garden between Leonato, Claudio, and Don Pedro. Beatrice is sent to fetch Benedick for dinner, and Benedick notes "some marks of love in her," and he decides to take pity upon her and return her love. In Act III, Scene 1 Beatrice is deceived as she overhears Hero and Ursula talk of Benedick's affection for her. Beatrice then decides to allow herself to be tamed by Benedick's "loving hand," and return his love. Beatrice and Benedick re made to fall in love through the deception of those around them, and ironically find happiness more readily than Claudio and Hero. 	The relationship between Clau...

One scene one and two of the play? Essay

   Another place where Shakespeare has provided the ability to modify mood, is during 1:2 : Anne: ‘And thou unfit for anyplace but hell! ‘ Richard: ‘Yes, one place else, if you let me name it. ‘ Anne: ‘Some dungeon’. Richard: ‘Your bed-chamber’ (lines 109 – 112 inclusive) Shakespeare is creating a new mood on the stage by the event order. He has written it in such a way that the audience can become intrigued by what has happened, and feel characters emotions themselves. He manages to alter mood on stage with just a single sentence if need be. For example, during lines 1 : ii : 109 – 112 Shakespeare has changed the mood from arguing, distraught and anger to a small period of humour. Also in giving him different roles, Richard can succeed in his plans, and manipulate Anne. Richard plays with Anne’s emotions and can be persuasive by flattering her greatly. He is also manipulative to Clarence: †Tis not the King that sends you to the tower My Lady Grey his wife, Clarence – ’tis she’ (lines 63 + 64) Richard is turning Clarence against the queen. He wants to be the last person Clarence suspects of sending him to tower. Shakespeare has written a lot of parts in the play incredibly skilfully and used a personal style of writing (Similar techniques are used throughout his plays, and are notable here. They were especially unique to him). Richard has one last word with Clarence, and promises to get him released. Act One scene two opens with Lady Anne standing next to King Henry VI’s coffin, who was her father in law, but was murdered by Richard before the play started. Anne speaks a long soliloquy of similar length to that of Richard’s at the beginning of the play while weeping. ‘Cursed be the hands that caused these fatal holes! Cursed the heart that had the heart to do it! Cursed the blood that let this blood from hence! ‘ (line 14 – 16 inclusive) Anne is distraught with what has happened and screams upon the murderer. When she curses the blood, she is referring to Richard’s family as a whole, and the rest of the curses, are for Richard himself. It is a very important part in the soliloquy and adds mood to the speech. Shakespeare also uses repetition and imagery to great effect. The audience can really feel strong emotions spoken by characters. Anne says the word ‘wounds’ many times referring to the gashes in King Henry’s body. At one point Anne uses the word windows instead of wounds. This is a simile where she is saying that she is looking into the gashes. She feels that by looking through what are the windows of King Henry, she is looking into the truth behind his murder. Richard enters the scene, and Anne compares him to the devil. Shakespeare shows Richard as a strong, confident, brave man at this point. He is not affected by those he has hurt. ‘O, gentlemen, see, see! Dead Henry’s wounds Open their congealed mouths and bleed afresh! Blush, blush, thou lump of deformity, For ’tis thy presence that exhales this blood† (line 65 – 68 inclusive) Shakespeare creates another play on words, where Richard questions Anne’s foul mouth and she replies exclaiming that he is a villain. Richard introduces compliments, comparing Anne to an angel and she responds consistently with insults. Richard tells Anne to take up his sword and to kill him for his crimes, but she cannot kill him. He says to her: ‘Take up the sword again, or take up me. ‘ (line 184) Despite her prejudice against him, Anne is slowly won over by his pleas and agrees to marry him. Richard’s supreme skill in the art of insincere flattery has won him Anne. When she leaves the stage, Richard feels triumphent about his success in wooing her, but reveals that he will soon be rid of her. In this soliloquy, he reflects back on his evil actions as well as how well everything is going. Shakespeare has revealed to the audience that he can be incredibly persuasive and manipulative that he has succeeded in his task, and is becoming very evil. Shakespeare’s plays were of course not intended to be historically accurate but were designed for entertainment and maximum dramatic affect. In Richard III Shakespeare alters, and adds to the audience’s perception and opinion of Richard using language and by changing historical facts. Richard III has always been one of his most popular plays and, since its earliest performances, great actors have leaped at the chance to play the scheming murderous tyrant. Throughout the play, Richard and many others, call attention to what he himself terms his ‘deformity’. In Shakespearean times, people believed that being ugly was a reflection of a sinful evil nature, or perhaps a punishment for past wrong doings. Richard III didn’t actually have a hunchback or withered arm. But this is not the only historical reference that has been changed. Shakespeare compresses time to suit the play’s performance. To achieve dramatic intensity he made all kinds of alterations and additions. For example, Henry VI’s funeral actually occurred seven years before Clarence’s imprisonment; and Shakespeare invented Richard’s wooing of Anne. Condensing time, and changing details helps the play to ‘flow’. It provides a smoother front to the story, and also allows Shakespeare to write as he pleases. Language was another key ingredient which Shakespeare used to give Richard different personas at different times in the play. Most commonly: during 1:i and 1:ii, Richard could appear to be two different types of people, the villain, or the hero. He uses many metaphors and similes in his plays as they are often clever comparisons or a good way of revealing character’s emotions and events. Word play, and special uses of language including dramatic irony, and dramatic intensity were used. Using cleverly laid out language Shakespeare could easily alter moods and opinions of characters in the play. In this way, Shakespeare has successfully shaped the audience’s perception of Richard which also alters their perceptions of the play itself. Henry Hayhurst-France Coursework Essay: Richard III 10B Draft Version Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Richard III section.

Book Review about Super Born Seduction of Being

A good author is defined by the magic of their work and this is just what Keith kennel is. In this, the seduction of the being the author uses his native candid words to describe the characters.’ As some soft john Williams plays, the camera zooms in on O’Malley’s bar in Pennsylvania and captures the face of a blonde seductive beauty with piercing eyes that can miraculously change from one color to another. From green to blue and then to grey as she looks at the lens with a stare that penetrates the minds of the readers. In this work of fiction, the men in Scranton have mutated to idiots, morons and imbeciles as a result of epsilon radiation. The same radiations bring totally different effects in women. They are empowered by this radiation s to become supehumans.One of the women commonly known as the Bitch In Black appears real down to her value of morality and insatiable sexual desire. The author tells the story through a smart and impressionable reporter in a candid but sometimes harsh tone and does not hold back the authors thoughts. In a different twist in the story, super hero acts like saving a doomed plane when the engine explodes and another catches fire or foiling a bank robbery attempt are common scenes in the novel but Keith takes the Bitch in Black to be a normal single worker with the normal usual stress and values. Kernel cleverly combines the reporters’ dialogue and the story of the superwomen making the story such an enjoyable masterpiece. Kernel captures your attention with this book and all you want is more and more of this story but unfortunately it ends. The good news is that Kennel is a promising author with budding talent and we will surely hear from her soon! References Keith K. Seduction of being. Audacious press, 2010