Market Research and Business Plan of Apple Essay

Market Research and Business Plan of apple - Essay ExampleThe essay Market Research and Business Plan of Apple presents a plan for an innovative edition of laptops from Apple Inc. The underlying report accounts the performance of tablets of Apple Inc. and its immediate rivals going head to head in competition as current market revolves around it. Assessing market trend and performance with the latest tablet invasion is also very difficult as a crowing number of companies have landed in with their versions. pads are differentiable on the basis of brand, size, features, storage size, etc. There are almost more than 35 brands of tablets present in the market within three sizes five types of operating systems six features variation parameters and four storage sizes. Apple has been in competition with Samsungs Galaxy, Googles Nexus and Amazons Kindle attempt. The market has been gradually sharing the Apples market share pie to Samsungs broader variation go as and to Amazons reasonabl e offering. Apple has been dominating the market with its high legal injury Apple Mini iPad launched at a toll of $499.00 in the US whereas the analysts presented an estimate of the material bill for Apple Mini iPad to be $188.00 gross profit of $ 311.00 or 62% per unit. Whereas Amazon is offering its latest Fire Kindle for $ 199.00 while latest Samsung Galaxy Tablet is offered with a price of $ 358.00 and Asus Google Nexus tablet is being offered for $267.36. Further, Asus Transformer tablet version is also charging the price of $.499.99 0.99 cents higher(prenominal) than iPad mini.... e has been dominating market with its high price for instance, Apple Mini iPad launched at price of $499.00 in US whereas the analysts presented an estimate of material bill for Apple Mini iPad to be $188.00 gross profit of $ 311.00 or 62% per unit. Whereas Amazon is offering its latest Fire Kindle for $ 199.00 while latest Samsung Galaxy Tablet is offered with price of $ 358.00 and Asus Google Nex us tablet is being offered for $267.36 (Bradshaw, 2012 Osawa, 2012 PC World, 2013). Further, Asus Transformer tablet version is also charging price of $.499.99 0.99 cents higher than iPad mini. Prices range for tablet has been from $.79.72 offered by Pan digitalR70D256 1 GB Wi-Fi White E-Reader to $.3199.99 offered by Motion Computing(HP3C4A3C3C3B2A). Despite huge variation, various website rate iPad as the first choice and while on second place suggestions are made on the basis of various aspects as shown in the Figure 3. Comprehensive comparison of the iPads two closes competitors is as shown in Figure 4 in the appendix. Analysts have been largely favoring Apple iPad over rivals and associate the presence of competition to Apples high price weakness (Dolcourt, 2012). While Apple Inc considers price of Apple iPad mini justified in light of the popularity of the earlier original version of iPad despite its huge price (Westaway, 2012). Moreover, nurturing the debate over price factor , critics also hold opinion that Apples price is dominant factor of its strategy to keep product as luxury while superior product and mass market are mutually exclusive factors. Further, despite its most debated high price, it is within capacity of big population (Cox, 2013). Another factor that supports the high priced iPad over other competitors is the fact that over 91%